Clothing has various meanings and roles for the outside world and for the inner self. It can also be said that each piece of clothing has its own unique "border." For example, a uniform presents the wearer's role and occupation to the outside world. Since a uniform can only be worn by people with that role, it can be said that there is a border there.
As women living in society, we dress ourselves in a way that is in line with what is considered to be a certain way or desirable depending on our position (although the degree of this varies from person to person). These standards include age, occupation, and sometimes marital status. Depending on our position, we are subject to society's demands that we should be roughly within a certain range, even if it is not clearly stated.
私自身、こうであるべき自分にふさわしく「ちゃんと」見えるよう、無意識に自分の姿をそれらの要求に合わせていると気づくことがあります。私はデザイナーだから、デザイナーらしくファッショナブルにしなくちゃ、また私はCEOでもあるので、プロフェッショナルらしくしなくちゃ、30代前半の女性として子供っぽくなく、かつ老け過ぎないように……などなど。
At the same time, fashion can of course cross these boundaries and become a means of self-expression and individuality that escapes the oppression of societal standards for appearance. There are many women who enjoy creatively creating and expressing their own style and appearance.
2018 Christmas Gift Card ¥50,000
¥55,000 (tax included)
2018 Christmas Gift Card ¥50,000
¥55,000 (tax included)
2018 Christmas Gift Card ¥50,000
¥55,000 (tax included)
2018 Christmas Gift Card ¥50,000
¥55,000 (tax included)
On the other hand, I am particularly interested in what kind of signals we can send to our inner selves through what we wear.
Sometimes, outward signs and inward signs overlap. For example, when you wear a formal suit, you are sending out the sign of being "professional" in the traditional sense. Your shoulders are naturally straight and your back is naturally straight. When you put on a suit, your posture changes in this way, and at the same time, your psychology also changes. You feel tense and get into a business-like state of mind. Similarly, when you put on a pretty silk negligee, the delicate silk and lace touching your skin stimulates the senses of touch throughout your body, making it easier to feel feminine and sensitive.
2018 Christmas Gift Card ¥50,000
¥55,000 (tax included)
Among them, the type of clothing I've been interested in recently is pajamas.
Originally, pajamas were worn while sleeping. At best, they were considered room wear. However, the latest fashion trends inspired by pajamas are expanding the boundaries of pajamas in one fell swoop. There are differing opinions on what constitutes pajamas, but I think the common condition for pajamas is that they are "comfortable to wear." There are many different fabrics, cuts, fit, and colors, but pajamas are all comfortable to wear. And they are relaxing. So, what if we could make that comfort available all day long?
シンプルだけどエレガントで洗練されたデザインは、年齢も社会的な立場も、そして性別もTPOの決まり事も越えることが出来ます。ならば、シンプルで質の良いパジャマのシャツは、他の衣類との組み合わせやコーディネート次第でどんな場面でも着ることができるはず。20代から80代+まで全ての女性が着られる服。全ての男性も年齢を問わず同じようにナチュラルに着こなすことができ、着心地を楽しめる服。これこそ最もボーダーレスな衣類と呼べるのではないかと私は思います。
We hope that our silk pajama sets will help you experience a relaxing, high-quality, and comfortable experience in your daily life.
Please let us know your thoughts and opinions.
Thank you for reading to the end.
Anne Chiyono xx




